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EA disagrees that Zlatan Ibrahimovic claims FIFA 21 is using his likeness

2020-11-27 16:04:42

FUT 21 Coins EA may be facing unexpected legal action over the use of players’ likenesses in FIFA 21 as Gareth Bale and others query the current set-up. You’d imagine given what a behemoth FIFA is each year that all the legal rights around licences would be sewn up pretty tight but not according to Zlatan Ibrahimović Gareth Bale and seemingly many others.

Last night the former Manchester United LA Galaxy and PSG player took to Twitter to ask "who gave FIFA EA Sport permission to use my name and face?" Referring to FIFPro an international organisation representing 65,000 professional footballers that EA works with Ibrahimovic said that he was "not aware" of his membership and that "if I am [a member] I was put there without any real knowledge through some weird maneuver." In a follow-up tweet he claimed that "somebody is making profit on my name and face without any agreement all these years."

EA is a monstrous company both in the sense of its size and in its reputation. Unfortunately it seems as though EA can get away with just about anything because of this but hopefully a big enough rebellion from soccer players that make up FIFA 21 will knock EA down a peg and force it to re-evaluate some of its strategies. Of course it's clear that the company does technically have the capability to use the likenesses of players through its licenses with various soccer leagues – so there's not much of a case to be made.

“In addition we work with FifPro to ensure we can include as many players as we can to create the most authentic game. In these instances our rights to player likenesses are granted through our club agreement with AC Milan and our long-standing exclusive partnership with the Premier League Buy FIFA 21 Coins which includes all players for Tottenham Hotspur.”EA said.

It’s difficult to say exactly how many players have accurate likenesses in the game but it’s in the thousands and their removal would be a major blow for the FIFA series – and potentially all licensed sports games.

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