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NBA 2K has managed to piss off both the buyers and sellers of user made game content

2017-12-19 10:20:54

NBA 2K18 is a basketball simulation game published by 2K Sports for PS4/ XboxOne/PC. The player mainly plays NBA basketball games with real-life or customized players and teams. Players purchase card packs by NBA 2K18 MT & VC, which will give the player random items.

One of the tensions in the digital world that I find fascinating is what a content or platform creator must feel when deciding just how much freedom it wants to give to its fans. The benefits of giving fans the freedom to tinker is especially noticeable in the video game space, where long traditions exist for modding and making custom user-created content. Most game publishers' embrace of this sort of thing ranges from a wink and a nod to actively fostering the modding community.

The NBA2K series, on the other hand, has actually incorporated custom made content into the game's platform, allowing players to create and share custom clothing and accessory designs. The latest iteration of the game is no different, although this version of the game is notably allowing this custom content to be sold for the same "virtual currency" (VC) used everywhere else in the game. VC can be earned through play, or bought with real world money. All of this was going along swimmingly until 2K discovered, shockingly, that its custom content store was full of designs that pretty clearly infringed on all kinds of trademarks and other intellectual property.

What's also missing from the accounts on Reddit of those that made this infringing custom content is any sort of notice from 2K about their work being taken down, or the reason behind the takedowns. It appears that instead, the publisher just disappeared the content, sending it into the void. To be clear, the company can police its game in this manner, but it could have given custom content creators notice of a copyright claim at the very least.

So, by playing copyright cops, 2K has managed to piss off both the buyers and sellers of user-made game content. Much of that content is indeed plainly infringing, but refusing to make good with the customers that bought the content on 2K's platform, using 2K's currency, to be played in 2K's game, is a horrible look.

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