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World of Warcraft recently eliminated popular game time purchasing options

2021-04-07 15:45:17

Blizzard’s World of Warcraft is one of the most popular games in its genre and is played by millions of people around the world. Yet, WoW is also one of the few MMOs that still require players to purchase new expansions on top of paying a monthly fee for game access. A recent change to World of Warcraft‘s game time payment options is causing controversy, and for good reason, as it’s making this dated payment system even more restrictive.

In order to be able to play the MMORPG World of Warcraft, you need a paid subscription. Alternatively, you can buy so-called game time in the Battle.net shop, which was previously available in different versions - from 30 to 180 days. But it is precisely this offer that Blizzard Entertainment has now changed.

This will not affect the more traditional subscriptions for Sensational which include recurring payments. One, three and six month recurring subscription options are still available. Blizzard cited a "review" it performed as the reason for the change.

Blizzard reportedly said that it is making these changes after reviewing its services in all currencies. The company highly appreciates the gamer’s choosing World of Warcraft amidst the many other games’ choices available out there. With this, Blizzard reiterated its commitment to making sure that it continues to provide gamers with a great entertainment experience.

Why Blizzard’s WoW Game Time Purchase Changes Are A Mistake
It’s a bad look for Blizzard, and the fact that these changes came just as the WoW: Burning Crusade Classic beta – which requires an active subscription – launched (with the full-version of the classic expansion likely coming in the next few months) feels even more egregious. Part of the issue also comes down to the messaging – or, in this case, the complete lack thereof. There was no prior warning regarding the elimination of these payment options. Blizzard simply announced the changes on the game’s forums and offered no explanation or reasoning. It’s a great example of how to not communicate with fans, especially when many players likely already made plans based around the availability of the now-eliminated options.

“We recently conducted a review on the available services in all currencies. Based on this, we have decided to alter the available Game Time options in the Blizzard Shop,” Blizzard wrote in a forum post.

Purchasing game time was a way for players to experience World of Warcraft without committing to a recurring subscription payment plan. As of today, players who wish to continue this model of payment will only be able to buy game time in 60-day chunks at 29.99 USD.

Streaming today, popular Sensational stream Asmongold criticized the move, saying the change to Blizzard's playtime options was something no one asked for. He also struggled to find any potential positive impact the move could have.

On Twitter, he replied sarcastically to the news by saying in all caps "THANKS BLIZZARD THIS IS EXACTLY WHAT I WANT!"

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